There’s a lot of confusion around Perfect Prospect Personas. Let’s bust the myths that prevent teams from doing this work well.
1. Myth: “We Already Know Our Customer”
You might know who buys from you, but do you know why they buy? Most teams confuse anecdotal assumptions with actionable insights.
Truth: Real understanding comes from structured inputs and emotional mapping, not casual familiarity.
2. Myth: “Perfect Prospect Personas Are Only for Marketing”
Wrong. Perfect Prospect Personas impact product development, sales conversations, support experiences, and more.
Truth: A strong Perfect Prospect Persona is a company-wide alignment tool. Everyone who touches the customer should know who they’re dealing with.
3. Myth: “One Perfect Prospect Persona Is Enough”
Businesses often try to squeeze multiple audience types into one Perfect Prospect Persona. It’s tempting, but ineffective.
Truth: Create a Perfect Prospect Persona for each major customer segment. Most companies need at least three.
