Why Core Objectives Matter
Without clear long-term objectives, even the most visionary businesses stall. These pitfalls are common, but avoidable.
Pitfall 1: Mistaking SMART Goals for Strategic Core Objectives
Problem: Many founders default to short-term metrics like revenue targets or product launches.
Analysis: SMART goals have a place, but they don’t define direction. They are milestones, not maps.
Fix: Start with your purpose. Then define three long-term Core Objectives that articulate what you want to become, not just what you want to do.
Pitfall 2: Skipping the Why
Problem: Some leaders list “Core Objectives” without connecting them to vision or values.
Analysis: If your Core Objectives don’t clarify why it matters, your team won’t care, and won’t align.
Fix: Use frameworks like BHAG and ask purpose-driven questions. The “why” is your ultimate strategic asset.
Pitfall 3: Overcrowding the Strategy Table
Problem: Too many Core Objectives dilute focus and weaken execution.
Analysis: Strategic clarity isn’t about doing more, it’s about doing the right things, at scale.
Fix: Commit to three Core Objectives. That’s all. Your Primary Objective will drive everything else.
