Strategic Plans: 3 Myths That Hold People Back (and What’s Actually True)

Strategy Isn’t a Buzzword. Many teams resist Strategic Plans because they think it’s slow, rigid, or only for big companies. These myths cost time and clarity. Here’s what’s really true.

1. “We Don’t Have Time for a Strategic Plan”

Assumption: Planning slows us down.

Shift: Lack of planning causes waste and rework.

Solution: Start small. A 90-day Strategic Plan with clear priorities can create immediate traction.

2. “A Strategic Plan Is Just for Executives”

Assumption: Only the C-suite needs to think strategically.

Shift: Every team benefits from strategic clarity.

Solution: Cascade your strategy with Objective and Key Results so every team knows their role in the big picture.

3. “Our Industry Changes Too Fast to have a Strategic Plan”

Assumption: Long-term planning doesn’t work in fast markets.

Shift: Agility without strategy leads to chaos.

Solution: Use adaptable tools like the One-Page Plan to stay aligned and nimble.

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