Why a Customer Journey Map Matters
Customer Journey Maps don’t “just happen.” Many teams fall victim to myths that cause missed connections and broken momentum.
1. “We Just Need More Leads”
Assumption: More traffic will solve everything.
Shift: More traffic without a Customer Journey Map is like pouring water into a leaky bucket.
Solution: Before chasing traffic, fix the Customer Journey Map. Then the traffic pays off.
2. “Funnels Are Sleazy”
Assumption: Customer Journey Map design is manipulative or overly salesy.
Shift: A great Customer Journey Map guides, not tricks.
Solution: Reframe it as service design. You’re helping the right person say “yes” with clarity.
3. “Our Customers Are Too Unique for a System”
Assumption: Every client is so different, you can’t plan for their path.
Shift: Customization happens inside a flexible structure, not instead of one.
Solution: Use persona-driven segmentation and modular touch-points to personalize without chaos.
Believing these myths can stall growth. The truth? Great Customer Journey Maps are built, not stumbled into.
