MYTH: “You Have to Be on Every Platform”
Assumption: More platforms = more reach
Shift: More platforms = more dilution
Solution: Dominate one platform first (usually LinkedIn for B2B). Expand only when consistent results are flowing.
MYTH: “You Need to Go Viral to Grow”
Assumption: Success = high view counts
Shift: Success = business outcomes
Solution: Focus on micro-impact: the 5–10 prospects quietly watching your expertise. One DM > 10,000 views.
MYTH: “Social Media Is Just Branding”
Assumption: It doesn’t drive real sales
Shift: Strategic social is sales, it just looks different
Solution: Use content to nurture, not close. Then move conversations to DMs, then discovery calls as part of a comprehensive LinkedIn Strategic Plan.
