Want to get the most from our work together? Here’s how to prepare your mindset, your data, and your brand story for your Audience Transformation Blueprints.
Best Practice 1: Bring Real Customer Data
Problem: Many teams rely on assumptions or vague personas.
Analysis: This leads to disconnected messaging.
Action: Bring customer interviews, behavior data, or feedback loops. The more voice-of-customer, the better.
Best Practice 2: Know Your Post-Sale Path
Problem: You’ve mapped the funnel, but not what happens after the sale.
Analysis: A leaky retention journey kills advocacy.
Action: Clarify what should happen after someone buys. What do you want them to know, feel, do, and believe?
Best Practice 3: Align on a Shared Emotional Goal
Problem: Teams often skip emotional intent.
Analysis: If we don’t define the desired feeling, we can’t guide the transformation for our Audience Transformation Blueprint.
Action: Decide: Do you want customers to feel empowered? Inspired? Protected? Let’s build from that.
