admin Customer Success has evolved rapidly, but many teams are still operating on outdated assumptions and stale Customer Success Plans. Let’s challenge three of the biggest myths that hold businesses back. Myth #1: “A Customer Success Plan Starts After the Sale” Assumption: Customer Success begins once the deal is closed. Shift: Success starts during the sales … Read more
Why a Customer Success Plan Matters Customer success isn’t just about answering tickets or checking in every few months, it’s about creating real, lasting outcomes for your clients. But too many companies fall into predictable traps that sabotage their efforts. Let’s break them down and fix them. Pitfall #1: Treating Customer Success as a Support … Read more
A good Conversion Plan is critical. Want to get the most from your work with a CRO expert? Here’s how to set the stage for success. Know Your Customer, Not Just Your Perfect Prospect Persona Bring Clear Metrics and Goals Be Open to Offer Feedback adminbusinesscatalystcrew.com
Conversion Plan optimization has no shortage of bad advice. Let’s bust a few myths that are costing you customers. “You Just Need More Traffic” “Shorter Pages Convert Better” “It’s All About the CTA Button” adminbusinesscatalystcrew.com
Optimizing your Conversion Plan isn’t about copying what worked for someone else, it’s about solving your customers’ doubts and desires. But most teams fall into the same traps. Focusing on Aesthetics Over Emotion for your Conversion Plan Guessing What to Test Ignoring the Offer Itself adminbusinesscatalystcrew.com
Know Your Perfect Prospect Personas Problem: Generic content gets ignored.Analysis: If you’re speaking to everyone, you’re resonating with no one.Action: Define 2–3 personas: titles, goals, struggles, where they hang out. This unlocks powerful content for your LinkedIn Strategic Plan. Audit Before You Add Problem: Trying to create without knowing what’s working.Analysis: Most people are sitting … Read more
MYTH: “You Have to Be on Every Platform” Assumption: More platforms = more reachShift: More platforms = more dilutionSolution: Dominate one platform first (usually LinkedIn for B2B). Expand only when consistent results are flowing. MYTH: “You Need to Go Viral to Grow” Assumption: Success = high view countsShift: Success = business outcomesSolution: Focus on micro-impact: … Read more
The Curse of Content Without a LinkedIn Strategic Plan Problem: Professionals post regularly but get no traction.Analysis: They’re posting what they think their audience wants, not what their ideal buyers actually need.Fix: Start with your Perfect Prospect Personas. Know their pain points, decision triggers, and what language they use. A solid LinkedIn Strategic Plan beats … Read more
1. Bring Your Raw DataLead Generation can help shape strategy, but your existing assets (email lists, past campaigns, offer data) all accelerate the Lead Generation planning process. 2. Be Open to Narrowing DownThe riches are in the niches. You don’t need more leads, you need the right ones. If you’re open to focus, results come … Read more
1. “Lead Generation is just a numbers game”Shift: It’s a relevance game. 10 right-fit leads beat 1,000 cold ones. High intent beats high volume every time. 2. “You need to spend big on ads to grow fast”Shift: Strategic outbound, strategic partner plays, and email can outperform paid ads, especially for early-stage teams. 3. “AI can … Read more