General insights into marketing for businesses.
Know Your Perfect Prospect Personas Problem: Generic content gets ignored.Analysis: If you’re speaking to everyone, you’re resonating with no one.Action: Define 2–3 personas: titles, goals, struggles, where they hang out. This unlocks powerful content for your LinkedIn Strategic Plan. Audit Before You Add Problem: Trying to create without knowing what’s working.Analysis: Most people are sitting … Read more
MYTH: “You Have to Be on Every Platform” Assumption: More platforms = more reachShift: More platforms = more dilutionSolution: Dominate one platform first (usually LinkedIn for B2B). Expand only when consistent results are flowing. MYTH: “You Need to Go Viral to Grow” Assumption: Success = high view countsShift: Success = business outcomesSolution: Focus on micro-impact: … Read more
The Curse of Content Without a LinkedIn Strategic Plan Problem: Professionals post regularly but get no traction.Analysis: They’re posting what they think their audience wants, not what their ideal buyers actually need.Fix: Start with your Perfect Prospect Personas. Know their pain points, decision triggers, and what language they use. A solid LinkedIn Strategic Plan beats … Read more
Want to get the most from our work together? Here’s how to prepare your mindset, your data, and your brand story for your Audience Transformation Blueprints. Best Practice 1: Bring Real Customer DataProblem: Many teams rely on assumptions or vague personas.Analysis: This leads to disconnected messaging.Action: Bring customer interviews, behavior data, or feedback loops. The … Read more
Brand advocacy is not reserved for massive companies with millions of followers. It’s a strategic outcome of thoughtful audience transformation. Myth 1: “Audience Transformation and Advocacy Happens Naturally”Assumption: If your product is great, people will talk.Shift: People only advocate when they feel emotionally connected and recognized.Solution: Design Audience Transformation Blueprints and programs that reward sharing, … Read more
Most businesses think nurturing ends after onboarding. In reality, that’s when the real relationship begins. Neglecting this phase costs you loyalty, retention, and organic growth. Pitfall 1: Treating New Customers Like Old LeadsProblem: Businesses often continue to “sell” after conversion.Analysis: This creates a mismatch in tone and undermines trust.Fix: Create dedicated welcome and loyalty journeys … Read more
If you’re investing in creating a Customer Journey Map, good preparation multiplies your Return On Investment. Here’s how to set the stage for a Customer Journey Map project. 1. Clarify Your North Star FirstProblem: Without a clear long-term goal, Customer Journey Maps become disconnected.Analysis: The customer’s movement should serve your mission, not just your next … Read more
Why a Customer Journey Map MattersCustomer Journey Maps don’t “just happen.” Many teams fall victim to myths that cause missed connections and broken momentum. 1. “We Just Need More Leads”Assumption: More traffic will solve everything.Shift: More traffic without a Customer Journey Map is like pouring water into a leaky bucket.Solution: Before chasing traffic, fix the … Read more
Why a Customer Journey Map MattersCustomer journey mapping isn’t just a buzzword or a box to tick. It’s a critical business asset. But most companies either over-complicate it or over-simplify it. Let’s explore the biggest traps businesses fall into and how to fix them. 1. Starting at the Middle:Problem: Many businesses begin Customer Journey Mapping … Read more
Perfect Prospect Persona work is most powerful when you come in prepared. Here’s how to set yourself up for success. 1. Bring Your Data Even if it’s messy or incomplete, sales data, customer interviews, CRM notes. bring it all. Every clue helps us build a truer picture. Tip: Include feedback from both high-value customers and … Read more