Guided practical insights, strategies, and tactics to create a Customer Journey Map for your business.
If you’re investing in creating a Customer Journey Map, good preparation multiplies your Return On Investment. Here’s how to set the stage for a Customer Journey Map project. 1. Clarify Your North Star FirstProblem: Without a clear long-term goal, Customer Journey Maps become disconnected.Analysis: The customer’s movement should serve your mission, not just your next … Read more
Why a Customer Journey Map MattersCustomer Journey Maps don’t “just happen.” Many teams fall victim to myths that cause missed connections and broken momentum. 1. “We Just Need More Leads”Assumption: More traffic will solve everything.Shift: More traffic without a Customer Journey Map is like pouring water into a leaky bucket.Solution: Before chasing traffic, fix the … Read more
Why a Customer Journey Map MattersCustomer journey mapping isn’t just a buzzword or a box to tick. It’s a critical business asset. But most companies either over-complicate it or over-simplify it. Let’s explore the biggest traps businesses fall into and how to fix them. 1. Starting at the Middle:Problem: Many businesses begin Customer Journey Mapping … Read more