Guided practical insights, strategies, and tactics to prepare a LinkedIn Strategic Plan for your business.
Know Your Perfect Prospect Personas Problem: Generic content gets ignored.Analysis: If you’re speaking to everyone, you’re resonating with no one.Action: Define 2–3 personas: titles, goals, struggles, where they hang out. This unlocks powerful content for your LinkedIn Strategic Plan. Audit Before You Add Problem: Trying to create without knowing what’s working.Analysis: Most people are sitting … Read more
MYTH: “You Have to Be on Every Platform” Assumption: More platforms = more reachShift: More platforms = more dilutionSolution: Dominate one platform first (usually LinkedIn for B2B). Expand only when consistent results are flowing. MYTH: “You Need to Go Viral to Grow” Assumption: Success = high view countsShift: Success = business outcomesSolution: Focus on micro-impact: … Read more
The Curse of Content Without a LinkedIn Strategic Plan Problem: Professionals post regularly but get no traction.Analysis: They’re posting what they think their audience wants, not what their ideal buyers actually need.Fix: Start with your Perfect Prospect Personas. Know their pain points, decision triggers, and what language they use. A solid LinkedIn Strategic Plan beats … Read more