Marketing

There’s a lot of confusion around Perfect Prospect Personas. Let’s bust the myths that prevent teams from doing this work well. 1. Myth: “We Already Know Our Customer” You might know who buys from you, but do you know why they buy? Most teams confuse anecdotal assumptions with actionable insights. Truth: Real understanding comes from … Read more

Perfect Prospect Personas (PPPs) are often treated like a checkbox. But when they’re done poorly (or not at all) they become a silent bottleneck. Let’s unpack three of the biggest mistakes companies make. 1. Treating Everyone Like a Buyer Not everyone who could buy from you should. When you try to appeal to everyone, you … Read more