Perfect Prospect Personas drive better targeting, stronger messaging, and higher conversions through deep customer understanding. Learn why they matter.
Perfect Prospect Persona work is most powerful when you come in prepared. Here’s how to set yourself up for success. 1. Bring Your Data Even if it’s messy or incomplete, sales data, customer interviews, CRM notes. bring it all. Every clue helps us build a truer picture. Tip: Include feedback from both high-value customers and … Read more
There’s a lot of confusion around Perfect Prospect Personas. Let’s bust the myths that prevent teams from doing this work well. 1. Myth: “We Already Know Our Customer” You might know who buys from you, but do you know why they buy? Most teams confuse anecdotal assumptions with actionable insights. Truth: Real understanding comes from … Read more
Perfect Prospect Personas (PPPs) are often treated like a checkbox. But when they’re done poorly (or not at all) they become a silent bottleneck. Let’s unpack three of the biggest mistakes companies make. 1. Treating Everyone Like a Buyer Not everyone who could buy from you should. When you try to appeal to everyone, you … Read more