Guided practical insights, strategies, and tactics for business to business lead generation.
1. Bring Your Raw DataLead Generation can help shape strategy, but your existing assets (email lists, past campaigns, offer data) all accelerate the Lead Generation planning process. 2. Be Open to Narrowing DownThe riches are in the niches. You don’t need more leads, you need the right ones. If you’re open to focus, results come … Read more
1. “Lead Generation is just a numbers game”Shift: It’s a relevance game. 10 right-fit leads beat 1,000 cold ones. High intent beats high volume every time. 2. “You need to spend big on ads to grow fast”Shift: Strategic outbound, strategic partner plays, and email can outperform paid ads, especially for early-stage teams. 3. “AI can … Read more
1. Skipping Persona WorkToo many founders rush into Lead Generation with vague target audiences. If you can’t name your Perfect Prospect’s top 3 objections, you’re not ready to market or sell. Fix: Start with the Perfect Prospect Persona. Map out demographics and psychographics. Interview real customers. Validate before scaling. 2. Chasing Tactics Over StrategyOne week … Read more