Guided practical insights, strategies, and tactics to craft intentional Core Objectives as a North Star for your business.
Working with someone to create your Core Objectives requires more than just showing up, it requires intention. Practice 1: Know Your Purpose (Even if It’s Fuzzy) Problem: Many founders can’t articulate their deeper purpose. Analysis: That’s okay, what matters is curiosity and openness. Action: Come prepared to reflect. What drives you? What impact do you … Read more
Visionary leaders often have extraordinary ideas, but false assumptions can block strategic clarity. Myth 1: “Big visions don’t need structure.” Assumption: If I stay adaptable and fluid, the vision will take shape naturally. Shift: Boldness without clarity leads to chaos. Solution: Structure your vision into three long-range Core Objectives. These become your compass or North … Read more
Why Core Objectives Matter Without clear long-term objectives, even the most visionary businesses stall. These pitfalls are common, but avoidable. Pitfall 1: Mistaking SMART Goals for Strategic Core Objectives Problem: Many founders default to short-term metrics like revenue targets or product launches. Analysis: SMART goals have a place, but they don’t define direction. They are … Read more