1. Bring Your Raw DataLead Generation can help shape strategy, but your existing assets (email lists, past campaigns, offer data) all accelerate the Lead Generation planning process. 2. Be Open to Narrowing DownThe riches are in the niches. You don’t need more leads, you need the right ones. If you’re open to focus, results come … Read more
Strategy Isn’t a Buzzword. Many teams resist Strategic Plans because they think it’s slow, rigid, or only for big companies. These myths cost time and clarity. Here’s what’s really true. 1. “We Don’t Have Time for a Strategic Plan” Assumption: Planning slows us down. Shift: Lack of planning causes waste and rework. Solution: Start small. … Read more
Visionary leaders often have extraordinary ideas, but false assumptions can block strategic clarity. Myth 1: “Big visions don’t need structure.” Assumption: If I stay adaptable and fluid, the vision will take shape naturally. Shift: Boldness without clarity leads to chaos. Solution: Structure your vision into three long-range Core Objectives. These become your compass or North … Read more