Optimizing your Conversion Plan isn’t about copying what worked for someone else, it’s about solving your customers’ doubts and desires. But most teams fall into the same traps.
Focusing on Aesthetics Over Emotion for your Conversion Plan
- Problem: Teams obsess over visual design, neglecting emotional resonance.
- Analysis: A beautiful pricing page won’t convert if it doesn’t answer the buyer’s internal questions.
- Fix: Shift from layout-first to message-first. Lead with clarity, not cleverness.
Guessing What to Test
- Problem: Businesses test button colors and headlines without a clear hypothesis.
- Analysis: Testing without strategy is just expensive gambling.
- Fix: Start with customer objections. Form hypotheses around perceived risk, clarity, and urgency.
Ignoring the Offer Itself
- Problem: Teams try to fix the funnel without questioning the offer.
- Analysis: No optimization tactic can compensate for an unclear or weak value prop.
- Fix: Audit your offer first. Would you buy it if you were in their shoes?
