If you’re investing in creating a Customer Journey Map, good preparation multiplies your Return On Investment. Here’s how to set the stage for a Customer Journey Map project.
1. Clarify Your North Star First
Problem: Without a clear long-term goal, Customer Journey Maps become disconnected.
Analysis: The customer’s movement should serve your mission, not just your next launch.
Action: Work with your team to define Core Objectives before diving into Customer Journey Map stages.
2. Know Your Perfect Prospect Persona
Problem: If you’re unclear on who you’re mapping for, the Customer Journey Map becomes generic.
Analysis: Vague targeting kills conversion.
Action: Collaborate with your team to refine your Perfect Prospect Persona.
3. Commit to a 90-Day Action Rhythm
Problem: Big plans often die in execution.
Analysis: Quarterly projects aligned with the journey keep momentum.
Action: Coordinate with your team to translate your Customer Journey Map into your next 90 days of action.
Prepping well isn’t busywork, it’s the foundation for a Customer Journey Map that converts, excites, and scales.
