1. Bring Your Raw Data
Lead Generation can help shape strategy, but your existing assets (email lists, past campaigns, offer data) all accelerate the Lead Generation planning process.
2. Be Open to Narrowing Down
The riches are in the niches. You don’t need more leads, you need the right ones. If you’re open to focus, results come faster.
3. Commit to Iteration
The first version of any Lead Generation plan is rarely the final one. Great lead generation requires testing, learning, and adjusting. I bring the framework, you bring the feedback.