1. Skipping Persona Work
Too many founders rush into Lead Generation with vague target audiences. If you can’t name your Perfect Prospect’s top 3 objections, you’re not ready to market or sell.
Fix: Start with the Perfect Prospect Persona. Map out demographics and psychographics. Interview real customers. Validate before scaling.
2. Chasing Tactics Over Strategy
One week it’s TikTok, next week it’s webinars. Random Lead Generation tactics without strategic alignment lead to burnout and noise.
Fix: Anchor every tactic to your buyer’s journey. Ask: Does this serve awareness, consideration, or decision?
3. Over-Automation
Auto-DMs, mass emails, and spammy sequences kill trust. Automation should enhance human connection, not replace it, in Lead Generation.
Fix: Personalize first touches. Use tools to draft, not blast. Human review is a must.
