1. “Lead Generation is just a numbers game”
Shift: It’s a relevance game. 10 right-fit leads beat 1,000 cold ones. High intent beats high volume every time.
2. “You need to spend big on ads to grow fast”
Shift: Strategic outbound, strategic partner plays, and email can outperform paid ads, especially for early-stage teams.
3. “AI can run my funnel for me”
Shift: AI is your co-pilot, not your CEO or CRO. Use it to scale strategy, not shortcut it. You still need human insight to win trust and close deals.
