Know Your Perfect Prospect Personas
Problem: Generic content gets ignored.
Analysis: If you’re speaking to everyone, you’re resonating with no one.
Action: Define 2–3 personas: titles, goals, struggles, where they hang out. This unlocks powerful content for your LinkedIn Strategic Plan.
Audit Before You Add
Problem: Trying to create without knowing what’s working.
Analysis: Most people are sitting on hidden gold in past posts, comments, and DMs.
Action: Audit your last 90 days: what got engagement? What got crickets? Let data lead and shape your LinkedIn Strategic Plan.
Commit to Consistency Over Complexity
Problem: Overplanning leads to overwhelm
Analysis: Simple systems scale better than big plans
Action: Set a sustainable cadence (like 2 posts/week + 1 article/month) and batch-create when you can.
