Why a Customer Journey Map Matters
Most businesses aren’t failing because they lack ambition or great products. They’re failing because their customers are getting lost somewhere along the journey. Whether it’s unclear messaging, broken touch points, or misaligned strategies, the result is the same: ideal clients walk away. That’s where I come in.
As the Customer Journey Architect, my role is to ensure that no potential customer gets left behind and that every interaction moves them closer to a relationship built on trust, value, and results. I don’t just sketch funnels or map stages. I design experiences that guide perfect prospects from curiosity to conversion, from delight to advocacy.
When this work is ignored, businesses bleed opportunity. Leads dry up. Word-of-mouth stalls. Marketing efforts feel disconnected from the actual buyer’s needs. It becomes harder and harder to scale because nothing feels cohesive and the client is never truly at the center.
I believe in building journeys that respect your ideal customer, not manipulate them. When we align every stage of the customer journey to your long-term objectives, we create more than sales. And, we generate momentum, loyalty, and growth.
This matters because your perfect prospects are out there and they just don’t know you’re the one yet. And once they do, we make sure they never forget it.
How I Approach Customer Journey Maps
I architect each journey using an expanded 10-stage model, rooted in Ryan Deiss’s proven framework but elevated to reflect today’s dynamic digital landscape. My process starts with deep collaboration across the Catalyst Crew: I gather North Star guidance from Olivia Owen (Core Objectives), align with Samantha Smith on the Strategic Plan, work with Andrew Allen to time Action Plans to each journey phase, and integrate Patricia Parker’s Perfect Prospect Persona insights to ensure hyper-targeted execution.
I take a stage-by-stage approach, beginning with “Stage 0: No Awareness,” where most businesses forget to compete, and extending to “Stage 9: New Awareness,” where existing promoters are re-engaged to start the loop again.
My mindset is architectural but human. I don’t just think in funnels. I think in feelings, touch points, and transformations. At every stage, I ask: What does the customer need to feel in order to move forward? Then, I build that experience.
My blueprints are rooted in both empathy and data. I care deeply about eliminating friction, enhancing personalization, and creating trust loops that scale. Each journey is customized for your offer, your ideal client, and your future goals, not pulled from some templated funnel guide.
This is human-centered design with a strategic backbone.
What I Deliver
Here’s what you get when I architect your customer journey:
- A Full 10-Stage Customer Journey Map – From Stage 0 (No Awareness) to Stage 9 (New Awareness), I define key goals, actions, emotional triggers, and content needs at each phase.
- Audience Experience Integration Prompts – Prompts for Ava Adams (Audience Transformation Specialist) to elevate the customer’s emotional experience throughout the journey.
- Action Plan Alignment Guidance – Clear handoff to Andrew Allen for 90-day planning, ensuring that quarterly actions align with the stages of customer progression.
- Persona Feedback Loop – Insight prompts for Patricia Parker, making sure the persona evolves based on actual journey data and observed behaviors.
- Optimization Recommendations – I flag friction points, drop-offs, and gaps in messaging or delivery — and advise how to fix them.
What clients walk away with is a holistic, actionable, and scalable map… a system that helps your perfect prospects move forward with confidence, loyalty, and delight.
that convert, excite, and scale one stage
at a time.