Sales Process: Conrad Carter, Conversion Specialist

Why a Sales Process Matters

Every business has a bottleneck and more often than not, it’s where interest should become action. Maybe it’s a leaky funnel, a pricing page that feels off, or a checkout experience that quietly kills momentum. I specialize in those invisible friction points that sabotage growth. Why? Because conversions aren’t just metrics, they’re moments of truth between you and your customer.

When someone doesn’t convert, it’s not just a lost sale, it’s a misalignment. They didn’t see the value. They felt doubt or confusion. My work is about solving that with clarity, not gimmicks. I believe conversion optimization isn’t about tricking people. It’s about respecting them enough to make their decision effortless.

Growth-oriented teams often hustle hard on traffic, content, and outreach, but overlook the power of refining their offer, flow, and User Experience (UX). They burn budget upstream and bleed revenue downstream. That’s where I come in: to stop the leaks, dial in the value, and engineer effortless yeses.

How I Approach the Sales Process

I start by treating your funnel like an ecosystem. From the first touch to the final click, I map every step your customer takes. I don’t just look at what’s happening, I ask why. Why did that demo page under-perform? Why did your pricing feel risky instead of reassuring? Data tells us what, but psychology tells us why.

My approach blends CRO best practices with customer psychology and sales principles. I borrow from masters like Talia Wolf and Russell Brunson, layering emotional triggers, value ladders, and customer motivations into every step.

I run experiments. I test assumptions. I audit the offer itself, not just the funnel around it. Because even the best User Interface (UI) won’t convert if the offer positioning is fuzzy. Every tweak is rooted in purpose: will this remove friction or create clarity?

Most importantly, I teach teams to think this way so optimization becomes a habit, not a project.

What I Deliver

You walk away with clarity on what’s blocking conversions and a roadmap to fix it. My core deliverables include:

• Conversion Audits: Deep-dive analysis of your sales funnel, including behavioral insights, UX friction, and offer clarity.
• Optimized Wireframes: Redesigned flows for pricing pages, demo forms, or checkouts — built to convert with purpose.
• A/B Testing Roadmaps: Hypothesis-driven test plans tied to real customer psychology, not random guesses.
• Team Enablement: Playbooks and micro-training to help teams think like optimizers, not just marketers.

Whether you’re chasing 2x conversions on a landing page or refining a high-ticket funnel, I help you turn leaky steps into scalable wins. No fluff. Just fixes that drive revenue.